These ads make your plams sweaty. These ads are inspiring, motivating, and uplifting. They make us feel good about our perception of ourselves as super committed rock junkies who’s main prerogatives in life are to send hard, be awesome and let others know how awesome we truly are. We are a cutting edge, fringe, anti-mainstream counter-culture of pure awesomeness, raw power and enlightenment and these Scarpa ads prove it!!
But what if that’s not you?
What if you are perfectly happy just wasting time on Facebook and eating Oreos until Jersey Shore come on?
What if your idea of inspiration is getting so psyched up about climbing that you actually get out of bed before 11am?
What if sending a 5.12a is a really proud accomplishment for you?
What if V5 is your goal for 2012?
What if you’re totally ok with the fact that you pooped yourself a little on that V1 highball?
What if your idea of a solid Friday night is drawing a nice bubble-bath, cranking some Credence Clearwater Revival and relaxing with a glass of your favorite white zinfandel?...and what if you don’t see anything funny about that?
Well… then you might find those ads a little alienating. That’s why I feel that Scarpa should mix it up a bit with some ads more like this one:
Anyway the pointis: we just brought in four new Scarpa climbing models and you don’t have to be some kind of wicked-elite captain-awesome-face to have a great time climbing in them; you just have to be psyched, not even psyched really, honestly, halfway-interested will probably do.
Check out the new Scarpa action:
Climb on,
Sam Benedict
Shipping/Receiving Manager
Wilderness Exchange Unlimited
2401 15th st Suite 100 Denver, CO 80202
303-477-0881