How to realize YOUR personal potential

We all want to do our best in life. We all want to be all that we can be. We all have hopes, dreams, goals, aspirations and ideas of what we would like out lives to be like. Sadly, most of us don’t quite live up to our potential. It’s easy to think things like, “I’m not good enough," or, “There’s no way I could do that,” or, “My circumstances are prohibiting me from realizing my potential”… but those thoughts are COP-OUTS. They are excuses for not being hell-bent on doing your best, and they really don’t do any good. Sure, life is easier for some than others, but when it comes down to it, we are ALL capable of just about anything. We are ALL infinitely powerful, and the only thing stopping anyone from doing anything is attitude and perspective.

 

So what then makes some people so much more successful/productive/influential than others? Surely, it’s primarily things like luck, circumstance, genetics, lineage and all the things that are out of our control… right?

 

WRONG!!!

 

I believe that the only thing that sets these people apart is that they have somehow been fortunate enough to actually REALIZE their potential, and ACTIVATE their personal power. 

   

Of course, there are those successful types who didn’t really do anything, who didn't really work for it, who don’t really have any talent. Those who just happened to be in the right place at the right time, or were born with a silver spoon in their mouth, or became an icon by nothing more than dumb luck.

   

 

But is that really success? I don’t know. Depends on how you define it, I guess. And that’s kind of the whole thing – you want to realize YOUR potential, not try to be someone else. I think success is being pleased with who you are, what you’ve done and where you’re at… whatever that might be.

 

As I was thinking about all this, I couldn’t help but to notice that I was at work and should probably be doing something. So I called up some friends. I got a hold of Steve Forbes, Steve Jobs, Chris Sharma, Chris McNamara, Vince Vaughn, Tim Tebow, Donald Trump, and 2-Pac Shakur - ohhh, uh, I mean the spirit of 2-Pac - and asked them for some tips on realizing one’s personal potential. Much to my surprise, most of them put a far greater emphasis on owning quality outdoor gear than on attitude or perspective.

 

Here are a few specifics they recommended:  

 

“These products were crucial to me surviving my 2^nd and 3^rd bankruptcies. Without these products I wouldn’t be the Trump you see today… those were dark times.”

            -Donlad Trump

 

-Sierra Designs ZETA 2

-JetBoil Flash PCS Java Kit

-Osprey AETHER 60 Pack

 

“Somebody told me all Patagonia shirts were bulletproof. Well… turns out they aren’t, but they sure are stain resistant!!! And you cant say they ain’t all kinds of fly”

            -2-Pac

 

-Patagonia Men's Fezzman Shirt

-Patagonia Men's Three Trees Shirt

-Patagonia Men's Migration Hemp Shirt

 

 

“I use these products to help stay fit. I also do yoga. I would even consider doing some bouldering but… well, I’m a pro football player, not a very good one, but still. I don’t need to crush hard boulder problems to feel like a man. I mean c’mon, I’m Tim Tebow”

            -Tim Tebow

 

-GRIP PRO TRAINER

-Metolius PROJECT BOARD

-Lapis Brush

 

 

“I have some pretty intense fans. I was carrying standard self defense mace for a while, but I was going through it so quickly; it was getting really expensive. Plus, saying “get back!! I have bear deterrent!” sounds a lot more serious that “get back I have a sissy little mace canister with a Hello Kitty sticker on it”

            - Vince Vaughn

 

 

-BEAR DETERRENT w/ Holster

 

 

“I own triple C4’s, quadruple C3's and about twenty sets of brass nuts!!! I have nine DMM revolvers on me at ALL TIMES. And you know what? Ya’ll wouldn’t be havin’ no iPhones if I didn’t have such a fatty rack!! If you want to change the world, great, go do it. But yer gonna have a hard time unless you own copious amounts of climbing gear.”

            -Steve Jobs

 

"Yeah!!! I wear Sanuks!!! What? You want to fight about it or something!?!?!... cuz I’m not a fighting man. How’z about an autograph?"

            -Chris Sharma

 

Anyway the point is…. Actually, I’m not sure anymore.

 

Just buy some outdoor gear, get out there and be your best!!!

 

Sam Benedict

Shipping/Receiving Manager

Wilderness Exchange Unlimited

2401 15th st Suite 100 Denver, CO 80202

303 477 0881

sam@wildernessexchangeunlimited.com

Teko socks – beyond organic – beyond best price

Crazy closeout deals on performance socks are one of the staples of our store. Sometimes we even joke about changing our name to the Wilderness-sock-exchange. We wouldn’t actually do that of course. That name would imply that we sell used socks – which we don’t – because it would be gross. We just like to chuckle about it every time we get a huge shipment of closeout socks.

Like the other day for instance, we got roughly 1.5 kazillion pair of Teko closeouts. The whole staff was pretty excited. We’ve never sold Teko before, so everyone was super psyched about learning as much as possible about Teko. So Reilly “Fingers” Anderson had an idea. He thought it would be just swell to put on a little puppet show for the staff about the virtues of Teko socks and their sustainable practices. He commissioned me to make a super crappy diorama for his first installment of “Story Time with Uncle Fingers”.
The show was only one act in which one sock-puppet unicorn keeps on trying to explain how awesome and sustainable and affordable Teko socks are while the other sock-puppet unicorn just drinks continuously until he gets alcohol poisoning. It was really moving.
 
The whole staff was blown away by the performance… Except for Butters, who as it turns out is afraid of unicorns.

Everyone else gave rave reviews.

“OMG Bro!!! That was the best puppet show EVER!!! I can’t believe how sustainable and affordable Teko socks are!!!”

-Jason “I climb harder than you” Baker

“Dude. I had no idea what a socially relevant issue sustainable sock manufacturing was. I have to rethink my whole wardrobe now!! Also, I think I'm gonna try to lay off the booze a little!!”

-Brain “the closer” Jacoby

“I don’t understand why my girlfriend gets so annoyed when I watch keeping up with the Kardashians. It’s a genuinely entertaining show!... oh, what are we talking about? Yeah, those Teko socks were a killer buy!! Hella-props to me!!”
- Don “our fearless leader” Bushey

Think affordable, stay sustainable,

Sam Benedict
Shipping/Receiving Manager
Wilderness Exchange Unlimited
2401 15th st Suite 100 Denver, CO 80202
303 477 0881sam@wildernessexchangeunlimited.com

Appeasing Mother Nature

So, if you live around theses parts (Denver Metro/ Front Range), you may have noticed the persistent afternoon monsoons in the last two weeks. Sure, afternoon showers/storms are pretty typical for this time of year. But what we’ve been seeing lately is a bit different. Mother Nature is behaving like a surly, disobedient teenager who just got a new wah-wah pedal and an amplifier that goes up to 11.
 

She’s still experimenting with the potential of her new high-voltage, face-melting rig of sheer hard-rocking power. Her chops are still a bit on the sloppy side, but its not stopping her from making a heck of a disturbance and ruining afternoon climbing sessions for everyone in the area.

 

I bring this up because I was in Eldorado Canyon the other day and was privy to one of these displays weather insurgency. I couldn’t help but to wonder what had provoked Mrs. Nature to behave so spitefully… then it dawned on me that these storms must be a direct message to all the ill-prepared climbers out there. Suddenly it all made since!! Stay with me here:

 +  +

 =  +  

X  /  X =

 (hate^100,000)

 

 

So, if my math in the equation above is sound, there is only one conclusion that can be drawn: Mother Nature becomes extremely vengeful when climbers are ill prepared/under equipped/ or have not purchased the following products from the WildyX:

 

-Beal JOKER 9.1mm x 70M – Mrs. Nature really enjoys the soft catch of this rope

 

-Mountain Hardwear Men's EPIC Jacket – when you aren’t prepared for a thunderstorm, Mother Nature end up feeling that she isn’t being taken seriously – this insights rage.

-Mountain Hardwear Women's EPIC Jacket – same goes for the ladies (except double)

 

-La Sportiva SOLUTION – Mrs. Nature is far more favorable to those who climb in Solutions. The following shoes have also been approved by Mrs. Nature:

-La Sportiva TC PRO

-La Sportiva Women's KATANA

-Scarpa FORCE Climbing Shoe

-Five Ten ANASAZI MOCCASYM

 

-DMM HB BRASS OFFSETS Set (#0-6) – Mrs. Nature really enjoys taking whippers on these.

 

-Edelweiss ENERGY ARC 9.5mm x 60M– She really likes this rope because its lightweight and handles like a dream – climbers using this rope are 126% less likely to be benighted.

 

Mrs. Nature is extremely intolerant of climbers who are not prepared with the following:

-Mammut LUCIDO T1

-Trango PIRANHA Knife

-Petzl TIBLOC Ascender

 

Remember, while Mother Nature can be a cruel mistress, she can also be nurturing and hospitable – just don’t anger her by not having the right gear.

 

Hope that helps,

 

Sam Benedict

Shipping/Receiving Manager

Wilderness Exchange Unlimited

2401 15th st Suite 100 Denver, CO 80202

303 477 0881

sam@wildernessexchangeunlimited.com

Alpine Butters pillages zee VildyX

	So this crazy little Swiss kid came in the shop the other day and was like “I am Alpine Butters zee third!!! I come from zee Sviss Alps to America to pillage and plunder zee piles of choss you call zee Rocky Mountains, and zee fatty bovine facsimiles you call American super models!!!”

	Our beloved Fingers was taken off guard. “uhmmmm, ok. So can I help you find anything?”

	“Shut your filthy cheeseburger hole!! Stupid American!! Alpine Butters III has come to your smelly establishment seeking Patagonia apparel for 30% off  and face-melting deals on Mammut ropes. Show me zees things at once or I shall post a terrible review of your puny store on zee Yelp!!”

	Poor Fingers was clearly overwhelmed. He looked like he was about to start crying. I wanted to step in, but I knew he would have to learn to deal with angry Europeans someday.
	“Ok, well let me show you what we’ve got” Fingers said composing himself.

	“NO!!!” shouted Alpine Butters III. “I haven’t zee time to listen to zee gangly, long hair hippie!!” butters III exclaimed and then spit on the floor “fetch me one of each at once!!! I vill buy them all with my Sviss bank account zat used to buy zee condo in Vail!!”

	“… ok” Fingers replied as he started gathering a random assortment of merchandise.
	Alpine Butters paid for everything and then demanded that someone help him carry everything out to his Audi. Fingers abided grudgingly.

	On his way out Alpine Butters III said “ok then, smellz you later, how you say? ‘jiveing turkeys’!!!! Wha ha ha ha!!!! See you all on zee cover of Alpinist in about a month no? oh yes!!! Wha HAHAHA!!!” then he paused awkwardly, spit on the floor once more and waived an effeminate goodbye.
The End.

America is Terramar

 The fourth of July is a day to celebrate the independence and sovereignty of our nation. It is also a day to celebrate Terramar undergarments…. That’s right, undergarments. For real though, if you look at the declaration of independence I’m pretty sure it puts as much emphasis on life, liberty and the pursuit of property/happiness as it does on the importance of fine undergarments such as Terramar.  After all, your undergarments are YOUR property. Not the property of the state, not a public resource, not the property of the guy down the street (unless you are leasing your underwear and still have a few payments), NO!!!, Your undergarments are yours and NOBODY can tell you what you can or can’t do with them – certainly not the smug Georgie 3.

So really, every time you put on you fine Terramar base layers its like 1776 all over again. By stepping into your Terramar Men's THERMOLATOR 2 Bottoms you are brandishing your saber to the tyrannical thrown, declaring independence for yourself, and showing your patriotism in the most literal way possible.

Reilly “crazy uncle fingers” Anderson is our tallest and thus, most patriotic staff member.
When he heard about the amount of crazy-discounted Terramar action we just got in he was so stoked he wanted to do something special (for America). He vowed that no matter how inebriated or overheated he got, that he would wear his THERMOLATOR 2 outfit for the entire fourth of July. This proposition moved me to the point of wanting to wreck my Toyota into his Toyota and buy us both a Ford with some means of credit representing money that I don’t have.

In summary, if you love this great land, you WILL buy some Terramar for best price from the WildyX. If you don’t, we will have no choice but to assume that you are a communist sympathizer and take no further action against you (we have very little political clout).


Have a happy and safe 4th!!!!

SB